Selira AI Privacy Policy

Definitions

To help you understand this Privacy Policy, the following definitions apply:

• Personal Data: Any information relating to an identified or identifiable natural person, such as your name, email address, IP address, device identifiers, or any other data that can be used to identify you directly or indirectly.
• Processing: Any operation performed on Personal Data, whether automated or not, such as collection, recording, storage, retrieval, use, disclosure, or deletion.
• Controller: The entity that determines the purposes and means of Processing Personal Data. For the purposes of this policy, Selira AI (operated by Sria Digital B.V.) is the Controller.
• Services: The Selira AI website (selira.ai), mobile applications, and all related features including AI companion chats, character creation, image generation, and video generation.
• User / You: Any individual who accesses or uses our Services.
• Consent: Any freely given, specific, informed, and unambiguous indication of your wishes by which you agree to the Processing of your Personal Data.
• Third-Party Services: External services we integrate with to provide our Services, such as payment processors, analytics providers, and AI service providers.

1. Information We Collect

Information You Provide to Us

We collect information that you voluntarily provide when using our Services:

• Account Information: Name, email address, username, and password when you create an account
• Profile Information: Profile pictures, biographical information, and preferences
• Payment Information: Cryptocurrency wallet address and billing information when you subscribe to Selira AI Pro (processed securely through Boomfi)
• Chat Content: Messages, conversations, and interactions with AI characters
• Character Creation: Characters you create, including names, descriptions, personality traits, and avatars
• Feedback and Support: Communications with our support team and feedback you provide

Information Automatically Collected

When you use our Services, we automatically collect certain information:

• Usage Data: Information about how you interact with our Services, including features used, time spent, and preferences
• Device Information: Device type, operating system, browser type, IP address, and unique device identifiers
• Log Data: Server logs, including access times, pages viewed, and system activity
• Cookies and Tracking: We use cookies and similar technologies to enhance your experience and analyze usage patterns
• Location Data: General location information based on IP address

Information from Third-Party Sources

• Authentication Services: When you log in using Google Sign-In, we receive your name and email address from Google to create or access your account. We do not receive your Google password.
• Payment Processors: Transaction information from Boomfi for cryptocurrency subscription billing. Wallet addresses and transaction details are processed by Boomfi and blockchain networks; we do not store your private keys or wallet credentials.
• Analytics Services: Aggregated usage data from analytics providers including:
  • Google Analytics (website traffic and user behavior analysis)
  • Microsoft Clarity (session recordings and heatmaps for UX improvement)
  • Meta Pixel / Facebook Pixel (advertising performance measurement)
• AI Services: Chat messages are processed through third-party AI service providers (such as ) to generate character responses. These providers process your messages to generate responses but do not use your data for their own model training.
• Age Verification Services: In jurisdictions where age verification is legally required, we use Didit (didit.me) as our third-party verification partner. Didit may process a selfie image and/or identity document to estimate or verify your age. Selira AI does not receive, store, or process your selfie or identity document data. We only receive a verification result (pass, fail, or review). Didit processes this data under their own privacy policy in accordance with applicable data protection laws.

Sensitive Information

Important: We do not request and do not require you to provide sensitive personal information such as racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, genetic data, health information, or sexual orientation.

Age Verification (Biometric Data): In jurisdictions where age verification is legally required, our third-party partner Didit may process biometric data (a facial selfie) for the sole purpose of estimating your age. This data is processed by Didit under a legal obligation basis (compliance with local age verification laws) and is not received, stored, or accessible by Selira AI. You may review Didit's data processing practices in their privacy policy at didit.me.

If you choose to voluntarily disclose other sensitive information during conversations with AI companions, you do so at your own discretion. We strongly advise against sharing sensitive personal information in your interactions with our Services. Any sensitive information you choose to share is processed solely to provide the conversational experience and is not used for profiling or discrimination purposes.

2. How We Use Your Information

We use the information we collect for various purposes:

• Provide and Maintain Services: To operate, maintain, and improve Selira AI
• Personalization: To customize your experience and provide personalized character recommendations
• Communication: To send you service updates, newsletters, marketing communications, and respond to your inquiries
• Payment Processing: To process subscriptions and manage billing
• Analytics: To understand how users interact with our Services and identify areas for improvement
• Safety and Security: To detect, prevent, and address fraud, security issues, and violations of our Terms of Service
• Content Moderation: To monitor and moderate content for compliance with our policies and applicable laws (see Section on Content Moderation below)
• Legal Compliance: To comply with legal obligations and protect our rights
• Research and Development: To conduct research and develop new features and services

Important: We Do Not Train AI Models

Selira AI does not use your personal data or chat conversations to train artificial intelligence models. We use third-party AI service providers to generate character responses. Your conversations are processed to provide the chat experience but are not used for model training or development by us or our AI providers.

Legal Basis for Processing (GDPR)

If you are located in the EEA, UK, or Switzerland, we process your personal data based on the following legal grounds:

• Contract Performance: Processing necessary to provide you with the Services you requested (e.g., account creation, chat functionality, subscription management).
• Consent: Where you have given explicit consent for specific processing activities (e.g., marketing communications, optional data sharing). You may withdraw consent at any time.
• Legitimate Interests: Processing necessary for our legitimate business interests, such as improving our Services, fraud prevention, and security, provided these interests do not override your rights and freedoms.
• Legal Obligation: Processing necessary to comply with legal requirements (e.g., tax records, law enforcement requests).

Aggregated and Anonymized Data

We may aggregate or anonymize personal data so that it can no longer be used to identify you. We may use and share such aggregated or anonymized data for research, analytics, and business purposes, including publishing general statistics about platform usage. This data is no longer considered Personal Data under applicable law.

3. Information Sharing and Disclosure

3.1 We Do Not Sell Personal Information

We do not sell, rent, or trade your personal information to third parties for their commercial purposes.

3.2 Service Providers

We may share your information with trusted third-party service providers who assist us in operating our platform:

• AI Service Providers: Third-party AI providers (via ) for generating character responses. Chat messages are transmitted to generate AI responses but are not stored by these providers for model training.
• Cloud Hosting: Netlify for website hosting and serverless functions; Airtable for secure data storage.
• Payment Processors: Boomfi for cryptocurrency subscription billing and payment processing.
• Analytics Services: Google Analytics, Microsoft Clarity, and Meta (Facebook) Pixel for usage analysis and advertising measurement.
• Authentication: Netlify Identity for secure user authentication; Google Sign-In for social login.
• Content Moderation: Third-party moderation services to help detect prohibited content.
• Age Verification: Didit (didit.me) for age estimation and identity verification in jurisdictions where legally required. Didit processes selfie and/or identity document data directly; Selira AI only receives a verification outcome (pass, fail, or review).

3.3 Legal Requirements

We may disclose your information when required by law or to respond to legal processes, protect the rights, property, or safety of Selira AI, our users, or the public.

3.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction. We will provide notice before your personal information is transferred.

3.5 With Your Consent

When you explicitly authorize us to share your information, or when you make content public (such as public characters).

4. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication requirements
• Secure data centers and hosting infrastructure
• Employee training on data protection practices

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.

5. Data Retention

We retain your personal information for as long as necessary to provide our services and fulfill the purposes described in this Privacy Policy. Specific retention periods include:

• Account Information: Retained while your account is active and for a reasonable period after account deletion
• Chat Data: Retained to maintain character memory and conversation history, unless you request deletion
• Usage Data: Typically retained for up to 2 years for analytics and service improvement
• Legal and Safety Data: Retained as required by applicable law or for legitimate business purposes

You may request deletion of your personal information by contacting us at [email protected].

6. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal data. If you are a resident of the EEA, UK, or Switzerland, these rights are guaranteed under the GDPR.

6.1 Right of Access

You have the right to request a copy of the personal data we hold about you and to verify that we are lawfully processing it.

6.2 Right to Rectification

You have the right to request correction of any incomplete or inaccurate personal data we hold about you.

6.3 Right to Erasure (Right to be Forgotten)

You have the right to request deletion of your personal data where there is no compelling reason for us to continue processing it. Note that we may not always be able to comply with your request for specific legal reasons, which will be communicated to you at the time of your request.

6.4 Right to Restriction of Processing

You have the right to request that we suspend the processing of your personal data in certain scenarios, such as if you want us to establish the data's accuracy or if our processing is unlawful but you do not want us to erase it.

6.5 Right to Data Portability

You have the right to receive your personal data in a structured, commonly used, machine-readable format and to transmit that data to another controller.

6.6 Right to Object

You have the right to object to processing of your personal data where we are relying on legitimate interests (or those of a third party). You also have the right to object to direct marketing at any time.

6.7 Right to Withdraw Consent

Where we rely on consent as the legal basis for processing, you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing that occurred before the withdrawal.

6.8 Communication Preferences

You can opt out of marketing communications by following the unsubscribe instructions in our emails or contacting us directly. Even if you opt out of marketing, we may still send you service-related communications.

6.9 Right to Lodge a Complaint

If you believe we have violated your privacy rights, you have the right to lodge a complaint with your local data protection authority. For EEA residents, you can find your local authority at https://edpb.europa.eu/about-edpb/about-edpb/members_en. For UK residents, contact the Information Commissioner's Office (ICO) at https://ico.org.uk.

6.10 How to Exercise Your Rights

To exercise any of these rights, please contact us at [email protected] with the subject line "Privacy Rights Request." We will respond to your request within 30 days. We may need to verify your identity before processing certain requests.

6.11 No Fee Usually Required

You will not have to pay a fee to access your personal data or to exercise any of your other rights. However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive.

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our platform. These technologies help us:

• Remember your preferences and settings
• Keep you logged into your account
• Analyze usage patterns and improve our services
• Measure advertising effectiveness

Types of Cookies We Use

• Essential Cookies: Required for the website to function properly (e.g., authentication, security).
• Analytics Cookies: Help us understand how visitors interact with our website. We use:
  • Google Analytics: Collects anonymized data about page views, sessions, and user behavior. Google Privacy Policy
  • Microsoft Clarity: Records session replays and heatmaps to understand user experience. Microsoft Privacy Statement
• Advertising Cookies: Used to measure the effectiveness of our advertising campaigns:
  • Meta Pixel (Facebook): Tracks conversions and allows us to create targeted audiences. Meta Privacy Policy

Managing Cookies

You can control cookie settings through your browser preferences. Most browsers allow you to refuse cookies or delete existing cookies. However, disabling cookies may affect the functionality of our services, particularly login and personalization features.

For more information about managing cookies, visit www.allaboutcookies.org.

8. Third-Party Services

Our services may contain links to third-party websites or integrate with third-party services. This Privacy Policy does not apply to these external services. We encourage you to review the privacy policies of any third-party services you access through our platform.

9. Children's Privacy

Age Restriction: Selira AI is not intended for users under the age of 18. We do not knowingly collect personal information from individuals under 18.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at [email protected]. We will take steps to delete such information from our systems.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws than your country. We implement appropriate safeguards to protect your personal information when it is transferred internationally.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the updated Privacy Policy on our website and updating the "Last Updated" date. Your continued use of our services after such changes constitutes your acceptance of the updated Privacy Policy.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

12. Content Moderation

To maintain a safe platform and comply with legal requirements, we employ content moderation systems that process your communications:

What We Monitor

• Chat Messages: Messages sent to AI companions are processed through automated moderation systems to detect prohibited content.
• User-Created Characters: Characters created by users are reviewed for compliance with our content policies.
• Uploaded Images: Images uploaded during character creation or chat are scanned for prohibited content.

How Moderation Works

• Automated Detection: We use rule-based pattern matching and AI-powered analysis to detect potentially prohibited content in real-time.
• Violation Logging: When prohibited content is detected, the incident is logged for safety and compliance purposes.
• Account Actions: Depending on the severity of violations, accounts may receive warnings or be suspended.

Categories of Prohibited Content

Content moderation is designed to detect and block content that is illegal or violates our Terms of Service, including but not limited to: content involving minors, non-consensual content, extreme violence, terrorism, human trafficking, and other categories specified in our Terms of Service.

Your Rights Regarding Moderation

• You have the right to be notified of content violations affecting your account.
• You have the right to appeal moderation decisions by contacting [email protected].
• You have the right to request an explanation of moderation decisions.

13. Your Responsibilities

You play an important role in protecting your personal information. We encourage you to take the following steps:

Account Security

• Strong Password: Use a strong, unique password for your Selira AI account. Do not reuse passwords from other services.
• Confidentiality: Keep your login credentials confidential. Do not share your password with anyone.
• Suspicious Activity: If you suspect unauthorized access to your account, change your password immediately and contact us at [email protected].

Phishing Awareness

• Be cautious of emails or messages claiming to be from Selira AI that ask for your password or personal information.
• We will never ask you for your password via email.
• Always verify that you are on the official Selira AI website (selira.ai) before entering login credentials.

Accurate Information

Please ensure that the information you provide to us is accurate and up-to-date. If your information changes, please update your profile settings or contact us.

Content Responsibility

You are responsible for the content you create and share on our platform. Please ensure your content complies with our Terms of Service and applicable laws.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

For specific requests regarding your personal data (access, deletion, portability), please include:

• Your full name and email address associated with your account
• A clear description of your request
• Verification of your identity (we may request additional information to verify your identity before processing certain requests)

Data Protection Inquiries

For data protection inquiries specific to the GDPR, please email us at [email protected] with the subject line "GDPR Request" and we will respond within 30 days as required by law.